Welcome to Kulvivah. We take reasonable measures to protect your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our matrimonial services through our website and mobile application.
Kulvivah is operated by Kulvivah Matrimonial LLP, a limited liability partnership registered with the Registrar of Companies (ROC), Nagpur, Maharashtra, India ("Kulvivah", "we", "our", or "us").
For the purposes of the Digital Personal Data Protection Act, 2023 (DPDP Act), Kulvivah Matrimonial LLP acts as the Data Fiduciary in respect of the personal information processed through the Platform.
We take reasonable measures to protect your privacy and processing your personal information in accordance with the DPDP Act, the Digital Personal Data Protection Rules, the Information Technology Act, 2000, and other applicable laws and regulations.
By creating an account, submitting your personal information, or otherwise providing your consent through the Platform, you acknowledge that you have read and understood this Privacy Policy. Where required by applicable law, we will obtain your consent before processing your personal information.
By creating an account or using our platform, you provide your consent to collect, use, store, and process your personal data for providing matrimonial services, verifying accounts, improving our platform, complying with legal obligations, and other purposes described in this Privacy Policy. Where required by law, you may withdraw your consent at any time, subject to legal or contractual obligations.
To provide our matrimonial services and help you find compatible matches, we collect the following information:
Personal Information: Name, date of birth, gender, mobile number, email address, address, profile photographs, education, occupation, marital status, religion, caste, mother tongue, family details, horoscope, partner preferences, and other information you choose to include in your profile.
Gender Information: As part of the registration and profile creation process, we collect your gender information to provide our matrimonial services effectively.
Purpose of Collection: We collect gender information to create your profile, facilitate compatible match recommendations, enable search and filtering, personalize your experience, and improve the accuracy and relevance of our matchmaking services.
User-Provided Information: Gender information is provided by you during registration or profile updates. You are responsible for ensuring that the information you provide is accurate and up to date.
Profile Visibility: Your gender may be displayed to other registered users as part of your public profile, subject to your profile visibility and privacy settings.
Optional Gender Identity: Where supported by the platform, you may have the option to specify your gender identity or choose from available categories. This information will be processed in accordance with this Privacy Policy and applicable laws.
Data Protection: We implement appropriate technical and organizational measures to protect your gender information from unauthorized access, disclosure, alteration, or misuse.
User Control: You may review, update, or correct your gender information through your account settings. If you choose to delete your account, your gender information will be handled in accordance with our Data Retention and Deletion Policy.
Legal Compliance: We process gender information only for legitimate business purposes, with your consent where required, and in compliance with applicable data protection and privacy laws.
Personal Data of Another Person: If you provide personal information relating to another individual (including family members or references), you represent that you are authorized to do so and that such disclosure complies with applicable law.
Identity Verification: Where available, we may verify certain user information to improve trust and safety on the Platform. Identity verification is intended to enhance user confidence but does not guarantee the authenticity, accuracy, completeness, honesty, intentions, or conduct of any user. Users are encouraged to exercise their own judgment and take appropriate precautions when interacting with others through the Platform.
Account Verification Information: Information required to verify your account, such as OTP verification for your mobile number or email address, and identity verification documents where applicable.
Usage Information: Information about how you use our platform, including profile searches, profile views, interests sent or received, messages, login activity, device information, IP address, browser type, and usage analytics.
Location Information: With your consent, we may collect your approximate location to help you discover matches in your preferred geographic areas.
Cookies and Similar Technologies: We use cookies and similar technologies to keep you signed in, remember your preferences, improve platform performance, analyze usage, and enhance security.
Usage Data: Information about how you use our platform, including search queries, profile views, interests sent and received, and interaction patterns.
We use the information we collect to provide, maintain, improve, and protect our matrimonial services. Specifically, we may use your information for the following purposes:
To Provide Our Services: Create, maintain, and manage your profile, facilitate compatible match recommendations, and enable communication and interactions between registered users.
To Manage Your Account: Process account registration, verify user identity where applicable, manage subscriptions and membership plans, process payments, and administer your account.
To Communicate With You: Send notifications regarding profile activity, match recommendations, expressions of interest, messages, account updates, service announcements, and other important communications related to your use of the platform.
To Provide Customer Support: Respond to your questions, investigate and resolve issues, process requests, and provide technical or account-related assistance.
To Improve Our Services: Analyze usage patterns, user preferences, and platform performance to enhance user experience, optimize existing features, develop new functionality, and improve the accuracy of matchmaking.
To Ensure Security and Safety: Verify accounts where appropriate, detect and prevent fraudulent or unauthorized activities, protect against misuse, enforce our Terms of Service, investigate suspicious behavior, and maintain the security and integrity of our platform.
To Comply With Legal Obligations: Fulfill applicable legal, regulatory, tax, accounting, and compliance requirements, respond to lawful requests from authorities, and protect our legal rights where necessary.
To Personalize Your Experience: Deliver personalized content, relevant match suggestions, and tailored recommendations based on your profile, preferences, and interactions, in accordance with your privacy settings.
To Send Marketing Communications: With your consent where required by applicable law, send promotional offers, newsletters, feature updates, and information about products or services that may be of interest to you. You may opt out of these communications at any time.
Kulvivah facilitates introductions between users. We do not guarantee compatibility, successful matches, engagement, marriage, or the conduct of any user. We may use automated systems and algorithms to recommend compatible profiles based on the information you provide. These recommendations are intended to assist you and do not constitute automated decision-making with legal or similarly significant effects.
Information you publish on your profile may be visible to other users according to your privacy settings. Please exercise caution before sharing personal information publicly.
If you purchase a subscription or other paid services through the Platform, payments are processed by trusted third-party payment service providers. We do not store your complete debit card, credit card, or other payment card information on our systems. Payment information is processed in accordance with the privacy policies and security practices of the applicable payment service provider.
We respect your privacy and do not sell or rent your personal information to third parties. We may share your information only in the following circumstances:
With Service Providers: We may share your information with trusted third-party service providers who assist us in operating, maintaining, and improving our platform. These services may include cloud hosting, payment processing, identity verification, customer support, email, SMS and WhatsApp notifications, analytics, security monitoring, and technical support. These service providers are permitted to access your information only to perform services on our behalf and are contractually obligated to protect your information, maintain its confidentiality, and process it only in accordance with our instructions and applicable laws.
With Other Registered Users: Certain profile information that you choose to make visible may be shared with other registered users to facilitate matrimonial matchmaking. The information displayed is governed by your privacy settings and profile visibility preferences. Sensitive personal information, including your phone number, email address, residential address, financial information, or government-issued identification details, will not be shared with other users unless you explicitly choose to disclose it or provide your consent through the platform.
For Legal and Regulatory Compliance: We may disclose your information when required to comply with applicable laws, regulations, legal processes, court orders, or lawful requests from government or regulatory authorities. We may also disclose information where necessary to enforce our Terms of Service, protect our legal rights, investigate fraud or security incidents, prevent illegal or harmful activities, or protect the rights, property, safety, or security of our users, employees, business partners, or the public.
Business Transfers: In the event of a merger, acquisition, corporate restructuring, investment, sale of assets, or similar business transaction, your information may be transferred to the relevant successor entity, subject to appropriate confidentiality obligations and applicable data protection laws.
With Your Consent: We may share your personal information with third parties for purposes not described in this Privacy Policy only after obtaining your explicit consent or where you direct us to do so.
Subject to applicable data protection and privacy laws, you have the following rights regarding your personal information:
Right to Access: Request access to the personal information we hold about you and obtain a copy of such information, where permitted by law.
Right to Correct or Update: Review, update, or correct inaccurate, incomplete, or outdated personal information through your account settings or by contacting us.
Right to Delete: Request the deletion of your account and associated personal information. We will honor such requests unless we are required or permitted by applicable law to retain certain information for legal, regulatory, fraud prevention, dispute resolution, security, or legitimate business purposes.
Right to Withdraw Consent: Where we rely on your consent to process your personal information, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before the withdrawal.
Right to Restrict or Object to Processing: Where permitted by applicable law, you may request that we restrict or object to the processing of your personal information in certain circumstances.
Right to Manage Your Privacy Settings: You may control the visibility of your profile and certain personal information through the privacy settings available within your account.
Right to Lodge a Complaint: If you believe your privacy rights have been violated, you may contact us to raise a concern. You may also have the right to file a complaint with the appropriate data protection or regulatory authority, where applicable.
Contact Us: If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal information, please contact us using the details provided in the Contact Us section of this Privacy Policy.
We retain your personal information only for as long as it is necessary to provide our services, comply with applicable legal and regulatory obligations, resolve disputes, enforce our Terms of Service, and protect the security and integrity of our platform.
If you delete your account or request deletion of your personal information, we will delete or anonymize your personal information within a reasonable period, unless we are required or permitted by applicable law to retain certain information for legal, regulatory, fraud prevention, dispute resolution, security, or audit purposes.
Please note that certain information may continue to exist in backup systems for a limited period as part of our routine backup and disaster recovery processes. Such information will remain protected and will not be used for any purpose other than system recovery or as required by law.
Once the applicable retention period expires, your personal information will be securely deleted or irreversibly anonymized in accordance with applicable data protection laws.
Your personal information may be processed or stored in countries other than your country of residence, including where our service providers operate. Where personal information is transferred across borders, we will implement appropriate protections and ensure that such transfers comply with applicable data protection laws, including the requirements of India's Digital Personal Data Protection Act, 2023 (where applicable).
We implement appropriate technical, administrative, and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction. While we take reasonable steps to protect your information, no method of electronic storage or transmission over the Internet is completely secure. Accordingly, we cannot guarantee absolute security of your personal information.
In the event of a personal data breach, we will take appropriate measures to contain, investigate, and respond to the incident and will notify affected users and relevant authorities where required under applicable law.
We take reasonable measures to provide a safe environment for our users and maintaining a zero-tolerance approach to child exploitation and abuse.
Age Restriction: Our services are intended only for individuals who are 18 years of age or older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor has created an account, we may suspend or terminate the account and delete the associated information, subject to applicable law.
Prohibited Content: Child Sexual Abuse Material (CSAM) and any content involving the exploitation, abuse, or sexualization of minors are strictly prohibited on our platform.
Reporting and Enforcement: Users may report suspicious behavior, inappropriate content, or potential child safety concerns using the reporting features available on the platform. We will review such reports as soon as reasonably practicable and may remove content, suspend or terminate accounts, and report matters to law enforcement or other competent authorities where required by applicable law.
Compliance with Applicable Indian Laws: We comply with applicable child safety laws and regulations, including the Information Technology Act, 2000 (including Section 67B), the Protection of Children from Sexual Offences (POCSO) Act, 2012, and other applicable legal requirements.
Safety Measures: We may use appropriate technical, administrative, and moderation measures, including automated and/or manual review processes where appropriate, to detect, investigate, prevent, and respond to content or activities that may violate this Privacy Policy, our Terms of Service, or applicable law.
In accordance with applicable laws, including the Digital Personal Data Protection Act, 2023, and other applicable regulations, Kulvivah has designated a Grievance Officer to address complaints, grievances, and requests relating to the processing of personal information and this Privacy Policy.
You may contact the Grievance Officer using the contact details provided in the Contact Us section of this Privacy Policy. We will review and respond to grievances in accordance with applicable law.
We may update this Privacy Policy from time to time to reflect changes in our services, business practices, or applicable legal and regulatory requirements. When we make material changes, we will post the updated Privacy Policy on our platform, update the "Last Updated" date, and provide additional notice where required by applicable law.
Your continued use of our services after the updated Privacy Policy becomes effective constitutes your acknowledgment of the revised Privacy Policy. Where required by applicable law, we will obtain your consent before processing your personal information under the revised Privacy Policy.
This Privacy Policy is available on our website and within our mobile application. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, disclose, and protect your personal information.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: